Schema.org RealEstateListing explained for agents

Schema.org is a shared vocabulary that Google, Bing, Yandex, and AI search use to understand what a webpage is about. For real estate, the relevant type is RealEstateListing. When you emit it correctly, search engines can match your page to address and property-detail queries with far more confidence — and surface it in rich result blocks above the standard ten blue links.

At minimum: a name (the full address works best), a description, a URL, a postal address (street, city, region, postal code, country), a price offer with currency, geo coordinates (latitude and longitude), and one or more images.

For maximum coverage, nest a more specific Accommodation type — SingleFamilyResidence for sale, Apartment for rent — so Google can render the property-detail facts: beds, baths, square feet, year built.

Every scan-to-tour listings on ScanMy Homes ships a RealEstateListing graph plus a Place node and a BreadcrumbList. The mainEntity is the Accommodation subtype matching the listing intent. The offer carries businessFunction Sell or LeaseOut depending on type. A hasMap link points to Google Maps.

You can validate the markup on any listing by pasting the URL into Google's Rich Results Test. The Article-level guides on real estate sign analytics cover what to do with the resulting data once it's live.